Jordan
hedges bets on the Americas
Standalone destination key to strategy Jordan
is looking to alleviate fears of travelers from the America's by touting the Hashemite
kingdom as a secure oasis within this troubled Middle Eastern region. The kingdom
has launched a drive to isolate the kingdom from associations to the challenging
political climate of neighboring countries by selling Jordan as a stand-alone
travel destination. "The
problem is that we always have to explain to the people abroad that this is a
country that is very safe - unlike many other countries in the region," Maha
Khatib, Jordan's Minister of Tourism and Antiquities told ontheglobe.com. "Whatever
happens in this region does not mean there is any kind of danger or lack of security
in Jordan. So changing this perception is occupying much of our efforts."
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